Westfield Shopping Centres – 2017
Westfield Shopping Centres – 2017
Client:
Scentre Group
Year:
2017
Category:
Christmas, Santa Experiences
Project Scope:
Internal Decoration, External Decoration, Santa Experience, Void Display, Retail
Project Outline:
Chas Clarkson has enjoyed a longstanding relationship with Scentre Group as their Christmas decoration partner for Westfield shopping centres nationally. In 2017, the group needed a jump shift in its approach to Christmas. Only the best experiences across every centre – from the front doors to centre court – would suffice. The Chas Team built a timeless and nostalgic Christmas package – 'Coming Home for Christmas' – offering a brilliant landscape full of joy, tradition, intrigue and surprise. The scale of the project was not without its challenges, with 14 centres in the portfolio rolling out in the first year. The end result was an amazing transformation of Christmas in Westfield centres that was felt by customers, retailers and the industry as a whole.
