Rundle Mall
Rundle Mall
Client:
Rundle Mall
Year:
2019
Category:
Christmas, Collaboration, Outdoor Activations, Santa Experiences
Project Scope:
External Decoration, Public Space
Project Outline:
Chas Clarkson worked collaboratively with the Rundle Mall Management Authority to drive visitation and elevate engagement in Adelaide’s core retail precinct at Christmas time. A total of 9 touch points throughout the mall created a memorable experience for the community, resulting in multiple visits and longer dwell times. We were able to achieve key deliverables in the RMMA Strategic Plan, showcasing the Mall as a precinct that is compelling and unique, while meeting all timelines & budgets.
