Rhodes Waterside VR Sleigh Experience
Rhodes Waterside VR Sleigh Experience
Client:
Mirvac
Year:
2023
Category:
Christmas, Santa Experiences, Technology
Project Scope:
Internal festive interactive experience for commercial space
Project Outline:
The virtual reality experience was an ideal family attraction for Rhodes Shopping Centre in the lead up to Christmas 2023. Once aboard the sleigh visitors were transported into a virtual reality world through HD VR headsets. The activation proved to be a major experiential draw card, increasing foot traffic and delivered longer dwell time.
