Category:
Christmas, Santa Experiences, Technology
Project Scope:
Pop-Up Activation, Retail
Project Outline:
An unprecedented year called for a re-imagination of the Santa photography experience at Redbank Plaza in the eastern suburbs of Ipswich. We built a T-shaped backdrop with 3 immersive environments, allowing the community to enjoy a contactless and COVID-safe Santa experience. Through augmented reality (AR) technology via an Instagram filter, customers were able to pose with a virtual version of the jolly man and share it with their family and friends.