Category:
Christmas, Collaboration, Santa Experiences, Technology
Project Outline:
'Christmas Your Way' is a Christmas celebration in Lendlease centres that invites everyone to rediscover their childhood, immerse themselves in awe and wonder, and contribute to their traditions. It combines traditional and contemporary Australian elements, showcasing a Wonka-esque trail and sculptural decorations, augmented reality, and a world of Aussie Christmas food, heritage, and fun. Santa's Present Castle, an interactive fun space with landscaping features and sparkling colours, is one of the hero moments at Lendlease centres. This castle provided a special photo opportunity with Santa, where children whispered their Christmas wishes to the man in red. Another hero moment involved the Merrything characters, who were brought to life with Magical Fairytale-inspired AR Markers. These statues, based on the final RGA-developed signature Lendlease Christmas Characters, were made of timber and feature premium printed vinyl, 2D cut-out gold elements, and QR codes added to the statues for visitors to scan, interact with the character, and further enhance the experience using AR technology.