Let’s create your next Magical & Memorable Experience!
130 Years of Adaptation and Evolution
Chas Clarkson is a family business that has spanned 4 generations. With humble beginnings in the UK, the Chas Clarkson name has outlasted two World Wars and The Great Depression. Through our bravery, persistence and adaptation, we have been able to evolve and innovate with the needs of our clients.
The changing retail and commercial landscape drives our desire to imagine new ways to engage the community. Our team is ever mindful of the changing nature of our clients’ marketing requirements and we are always thinking of new ways to reimagine authentic customer experiences in a digital world.
About Us
The Chas Clarkson Vision
We strive to continue to be the Australian leader in delivering experiences that Create Joy and drive Community Engagement. Engagement that makes people want to visit more frequently and stay longer. Experiences that drive retail and amplify social engagement.
With our established systems, world-class production standards and turn-key solutions, our global reach continues to grow. And with our passionate & supportive approach, we take pride in sharing the satisfaction of success with our clients!
OUR DESIGN TIERS
Our design framework consists of three tiers of creative offerings. Each tier enriches and builds on the previous tier. Focus on one, two or all 3 tiers, depending on your campaign objectives. Together, our design framework of tiers allows us to deliver a holistic campaign with maximum impact for our clients.
1. AMBIENT
Ambient design sets the tone and visually announces that the campaign has arrived. It’s our creative foundation, our festive sense of place – enriching and transformative.
2. IMMERSIVE
Immersive design occurs when we imagine and create a captivating journey that customers take when travelling under, over or through decorated zones within our festive environments.
3. EXPERIENTIAL
Experiential activations entice customers by engaging one or more of their senses. This may be achieved through the layering of action-driven tasks, challenges or quests that bring the campaign to life.
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We are six departments, one Chas team
Account
Management
Project
Management
Design
Studio
Production
Workshop
Finance
& HR
Supply Chain
& Logistics
Our Strength is Our People
We are a dynamic, creative business and we love helping our clients to drive community engagement. Our team is everything – everyone that works at Chas Clarkson becomes a member of the ‘Chas Family'” – Tim Clarkson, CEO
Our Methodology
1. BRIEF ANALYSIS
We perform a full evaluation of your brand style & values, demographics, budgetary guidelines & marketing strategy, gaining a thorough understanding of your goals and objectives. An intensive research period is conducted, where we investigate international and local marketplaces to identify valuable design precedents.
2. CONCEPT CREATION
The big idea that underpins all of the design elements in response to your brief. We create a master blueprint that has a distinctive DNA, is crafted utilising our design tiers and integrates seamlessly into your marketing strategy.
3. DESIGN DEVELOPMENT
Our team works with you to develop a design that meets your needs, goals and budget. Our designs strive to achieve the right balance between style, longevity & practicality as well as environmental, social & economic impacts.
4. PROTOTYPING & MANUFACTURING
Our rigorous design process enables the most effective and durable materials to be utilised. Components are carefully created and assembled with our dedicated Production Managers ensuring safe production standards and optimum quality.
5. INSTALL & IN-SEASON SUPPORT
Our on-site installation teams are led by best-in-class Project Managers, ensuring that everything is installed efficiently and safely. Chas Clarkson offers ongoing maintenance support throughout the campaign to ensure that your experience is consistently presented at the highest level.
6. DISMANTLE & STORAGE
Great care is taken by our dismantle team to wrap, package and label the campaign items to ensure that your investments are protected in preparation for an efficient re-installation. We also offer year-round storage and out-of-season maintenance services.
